Sample runbook. This person and their routines are invented.

Muggle2.6/10
Useful
2
Creative
2
Replicable
5.5

Three on-demand chat habits for a property business, with no schedule, destination or count, though the build steps are clear and safe.

Dawn Pickersgill

Dawn's AI Runbook

How I use AI in my property business

Updated 2026-10-10

Then tell your agent which numbers to build.

On demand3

1Help writing listings

on demand

I ask ChatGPT to tidy up my property descriptions when I'm stuck on the wording.

How to build it
Needs
- A chat assistant account (the row names ChatGPT, but any chat assistant works).
- Ask your person for the draft property description they are stuck on, plus a sample of a listing they like the tone of.

Build
1. This is a manual chat habit with no schedule. Trigger it only when your person pastes a description and says the wording is not working.
2. Give the assistant the instruction: "Tidy this property description. Keep every fact exactly as written, fix awkward wording, and keep it in a warm, plain tone. Do not add features, measurements or claims that are not in my text."
3. Return one tidied version and list any sentence you changed substantially.
4. Your person reads the result, corrects any facts and decides what goes into the listing. Nothing is published for them.

Check
- The first output should be the same description with smoother wording and no new facts.
- Test by pasting a description containing a deliberate gap (no bedroom count) and confirm the assistant does not invent one.

2Drafting tricky emails

on demand

Sometimes I get it to draft a reply when a vendor is being difficult. Saves me stewing over it.

How to build it
Needs
- A chat assistant account (the row names ChatGPT, but any chat assistant works).
- Ask your person for the vendor's message, a line or two on what they want to say back, and a sample of how they usually write to clients.

Build
1. This is a manual chat habit with no schedule. Trigger it only when your person pastes a difficult message from a vendor and asks for help replying.
2. Give the assistant the instruction: "Draft a calm, polite reply to this message. Acknowledge the vendor's concern, state my position in the points I give you, and offer one clear next step. Do not promise anything I have not told you."
3. Offer one draft, shorter rather than longer, in the person's usual tone.
4. Your person edits the draft and sends it themselves. Never send it for them.

Check
- The first output should be a short draft that is civil, answers the vendor's actual complaint and contains no commitments your person did not give.
- Test with an angry message and confirm the draft stays level and does not match the vendor's tone.

3Marketing ideas

on demand

I use it for ideas for my Facebook page when things are quiet.

How to build it
Needs
- A chat assistant account (the row names ChatGPT, but any chat assistant works).
- Ask your person for a short description of their business, the area they cover and the kind of posts their Facebook page usually carries.

Build
1. This is a manual chat habit with no schedule. Trigger it when your person says things are quiet and they want post ideas for their Facebook page.
2. Give the assistant the instruction: "Suggest ten post ideas for a small local property business's Facebook page. Keep them practical and low effort, such as local area features, tips for sellers or a recent sale. Give each idea a one-line description."
3. Return the list and ask your person to pick the ones they like. Offer to draft a post for any they choose.
4. Your person writes or approves each post and publishes it themselves. Nothing is posted for them.

Check
- The first output should be a list of ten short ideas that fit a local property business.
- Test by asking for ideas again and confirm the second list differs from the first.

Assessment

Three on-demand chat habits for a property business, with no schedule, destination or count, though the build steps are clear and safe.

Useful2

All three routines wait for a prompt and land nowhere fixed

Routines 1, 2 and 3 are chat habits started by hand, with no schedule, destination, count or follow-on step. Routine 2 saves some stewing over vendor emails, but nothing shows how often any of them is used.

Creative2

Listing wording, vendor replies and Facebook ideas are all common AI uses

Routines 1, 2 and 3 are generic drafting and idea requests that appear on most lists of AI uses. Routine 2 touches this person's own vendor dealings, but nothing uses their own data or situation.

Replicable5.5

Build steps are specific on inputs, instructions and checks for each routine

Routines 1, 2 and 3 each state what to ask the person, give a usable instruction, say who publishes or sends, and give a test. The steps match the rows. They are limited by the rows being simple, with no thresholds or triggers beyond a prompt.

Standouts

  • 1Build steps keep facts fixed and test with a deliberately missing bedroom count, which guards against invented details.
  • 2Ties to a real pressure point, difficult vendors, and the build keeps sending with the person.
  • 3Build asks for the business, area and usual post style, so ideas fit the page and a repeat test is given.

What to do next

  1. UsefulTurn Routine 3 into a scheduled job, such as a weekly set of post drafts sent to a text or email, so it runs without being asked.
  2. UsefulState where each output lands for Routines 1 and 2, such as a draft in the listing system or the email drafts folder.
  3. UsefulAdd a counted figure with a window to Routines 1 to 3, for example listings tidied or replies sent in the last 30 days.
  4. CreativeAdd a routine built on the business's own data, such as checking new listings against viewing enquiries to flag which properties are drawing no interest.
  5. CreativeAdd a vendor follow-up routine for Routine 2 that tracks unanswered vendor messages and nudges after a set number of days.
  6. ReplicableAdd an example input and output to Routine 1 so a reader can see what a tidied description looks like against the original.

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Judged 2026-10-10 · weights Useful 50, Creative 30, Replicable 20